इकमर्स र रिटेलइमेल मार्केटिङ र स्वचालनमार्केटिंग इन्फोग्राफिक्स

6 उत्तम अभ्यासहरू तपाईंले आफ्नो इमेल सदस्यता रद्द पृष्ठ अनुकूलन गर्दा पालना गर्नुपर्छ

We’ve shared statistics on why people unsubscribe from your marketing emails or newsletters. Some may not even be your fault, as subscribers are inundated with so many emails that they need relief. Here are some key statistics:

  • 53% of consumers reported getting too many emails from retailers.
  • 45% unsubscribe because the emails aren’t mobile-friendly.
  • 40% won’t unsubscribe if given the option to receive fewer emails.
  • 1% or less unsubscribe rate is the industry standard.

When a subscriber finds and clicks on that unsubscribe link in your email, what are you doing to try to सुरक्षित them? I recently did that with मीठा पानी, an audio equipment ecommerce provider with exceptional support. I almost felt bad clicking the सदस्यता रद्द गर्नुहोस् link, but I don’t buy frequently enough, with email deals arriving every few days.

When I clicked the unsubscribe link, here’s what I was brought to:

मीठा पानी सदस्यता सदस्यता पृष्ठ

कती राम्रो छ? सबैबाट सदस्यता हटाउनुको सट्टा, मैले फ्रिक्वेन्सी कम गरें महिनामा एक पटक.

If I were to score this page, I’d have to give it a B+! Not only do they offer frequency options, but they also do a great job of letting me know what I could be missing and setting expectations with each. Because Sweetwater has such a range of target audiences, I’d encourage them to have tailored emails to each group… musicians, podcasters, audio engineers, studios, etc.

How To Optimize Your Unsubscribe Page

A great unsubscribe page is your last chance before losing a valuable subscriber. Rather than just having a single मास्टर सदस्यता रद्द, provide some topical options, frequency options, as well as encouraging benefits to keep them onboard. Here are six important strategies in optimizing your unsubscribe page:

  1. संचार विकल्प: Stop with the सबै वा केहि पनि unsubscribe page and provide a tiered approach that offers different levels of involvement. This can include topics, target audiences, and frequency.
  2. एक-क्लिक सदस्यता रद्द गर्नुहोस्: Don’t make it difficult to unsubscribe. The last impression you make on someone who allowed you to speak to them isn’t to irritate them by not letting them leave.
  3. Clear Unsubscribe: A tiny font size, hiding behind logins, verifying email addresses… quit making it difficult to find and unsubscribe. If people wish to leave, let them.
  4. सब्जर्सिभरहरू हटाउनुहोस्: If you want to maintain good inbox placement and solid engagement metrics, purge your list of subscribers who haven’t engaged in over a year (or more if you’re seasonal).
  5. अन्तिम मौका: Before you purge unengaged subscribers, make them a last-chance offer to see if they’d like to stay.
  6. प्रतिक्रिया पाउनुहोस्; As with the example above, I wasn’t leaving Sweetwater… I didn’t want their emails as frequently. Don’t take it personally when a subscriber leaves. Today’s inbox is cluttered and difficult to manage, your customers may want to keep things tidier. If you’re curious why left, ask them on your unsubscribe page.
सदस्यता खारेज
स्रोत: एप्सिलन

Douglas Karr

Douglas Karr को CMO छ OpenINSightTS र को संस्थापक Martech Zone। डगलसले दर्जनौं सफल MarTech स्टार्टअपहरूलाई मद्दत गरेको छ, Martech अधिग्रहण र लगानीमा $ 5 बिलियन भन्दा बढीको लगनशीलतामा सहयोग गरेको छ, र कम्पनीहरूलाई उनीहरूको बिक्री र मार्केटिङ रणनीतिहरू कार्यान्वयन र स्वचालित गर्न मद्दत गर्न जारी छ। डगलस एक अन्तर्राष्ट्रिय मान्यता प्राप्त डिजिटल रूपान्तरण र MarTech विशेषज्ञ र वक्ता हो। डगलस डम्मीको गाईड र व्यापार नेतृत्व पुस्तकका प्रकाशित लेखक पनि हुन्।

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